make yourself Stand out in the crowd
Here’s how I can help.
Make your website generate more leads and sales
Your website is often your customer’s first impression of your business. They must immediately know what you offer and how you can help them (research shows you only have about three seconds to do so).
If your website is out of date or confusing or what you offer is not clear, most people will move on. You need to capture their attention immediately. You need a well-designed, modern website that spells out exactly how you can help prospective customers solve their problems (solving a problem is why they came to you in the first place, after all).
Your site is also your most important salesman and proper planning will ensure you convert site visitors into customers.
easy to navigate sites
Confusing sites push people to move on. You want doing business with you to be the easiest thing a customer can do. People want easy and don’t want to spend time or energy navigating a confusing website.
Modern design
A well-designed site is a must for a growing business. Again, your website is often a prospective customer’s first impression of you. If it is well designed and professional, it communicates that you can be taken seriously.
Strong calls to action
“Asking for the sale” is a staple of sales because it presents customers with the opportunity to make a purchase. Having strong calls to action on a website is the same thing. Timid language is simply not effective (and neither is overly aggressive language). Including multiple calls to action presents prospective customers with clear and easy ways to initiate a connection with you.
reach more people and convert them into customers
A great product or service is the core of your business. However, these will not grow your business on their own. You may offer the best service or product in the world but if people don’t know you exist, they will not become your customers. Even if they are aware of your company, if they don’t know how you can help them, they will do business with someone else. This is where a good marketing plan comes in.
Lead Generators
A lead generator is designed to give prospective customers a taste of your expertise without having to commit to a sale. It will provide prospective clients with something of value in exchange for their contact information. This can be something like an eBook, a PDF, or a video that teaches them something valuable while simultaneously positioning you as an expert they can turn to for more.
Email campaigns
Email campaigns are a great way to nurture your relationships with both clients and prospects. These campaigns can follow lead generator campaigns to create new customers or can be used to nurture your relationship with current or former customers.
build a brand people want to do business with
Whether you’re an established company or you’re just getting started, it’s important to think of your brand as so much more than just a logo. Your brand conveys a message about the type of service you will deliver to your customers and if your business can be trusted and taken seriously.
The key to building a brand is to remember that your customers have a problem that you can solve for them. Understanding this is the foundation of building a brand that people want to do business with. Solve their problems well (and know how to talk about it) and your company will grow as a result.
Side Hustles and startups
Been scheming and dreaming about starting a side hustle or small business? This can be daunting for a lot of people and can result in great ideas dying on the vine. This should not be the case with your idea. Even if you’re not quite sure what you want to do, we can help you solidify a direction, create brand and marketing strategies, and help get your idea off the ground.
Brand Messaging and Positioning
This is perhaps the most important aspect of branding. It may be surprising to hear but how you talk about your company is a factor that can make or break you. You must have clear and easy-to-understand language that targets the pain points of consumers and positions your brand as the solution to those pain points.
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